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A Picture is Worth 1,000 Words: Developing Powerful Product Demonstrations to Help Brands Grow

Identifying compelling consumer benefits and bringing them to life through claims and visual demonstrations is a powerful way to create brand differentiation, showcase your brand value, stimulate trial and deliver new users, elicit stronger emotional engagement, and present new ways to use and think about your products. But creating compelling, substantiated product demonstrations requires expertise and resources that are not always readily available in-house. How can you get started?

In this session, YourEncore Expert Michael Mason will share learning from the trenches…principles and best practices for making Claims and Demo Visualization a powerful weapon in your innovation arsenal.

With over 34 years of innovation, R&D, and products research experience that includes Procter & Gamble, and a broad range of YourEncore clients, Mr. Mason has seen firsthand the power of demo visualization to create competitive advantage. He has developed countless demos and has delivered some of the highest-ever trial potential scores for brands and clients. He’ll share a practical, real-world perspective on how to identify and leverage compelling claims and demos that will accelerate new product adoption and reinvigorate existing product sales.

Join us to learn how to develop powerful product demonstrations that will help brands grow.


About Michael Mason: Mike has over 34 years of experience in New Product Development, R&D, and Products Research, including 27 years with Procter & Gamble. He holds numerous patents and has helped identify new products, claims, and demos for categories as diverse as dishwashing detergents, baby care, facial and bathroom tissues, incontinence products, surgical gowns and drapes, and pharmaceuticals. A YourEncore expert since 2009, Mike helps clients bring their products to life through disciplined and highly creative claim and visual demonstration development and execution.